Introduction to teeth whitening

99.7% of people believe their smile is an important social asset”American Academy of Cosmetic Dentistry National Survey

There is a clear demand for whiter, cleaner, and healthier smiles. A consumer survey by a leading London based dental surgery found that 84% of people felt an increased pressure to have the “perfect smile”. This pressure has been increased by the influence of social media and TV shows where celebrities and influencers are showcasing their white smiles on social media platforms and TV programs. Thus, as consumers, we have unprecedented access to what our smile could look like. This is not surprising: to many people, white teeth represent confidence, beauty, success, and youth.

According to Statista, 22% of Brits (~15m) said that they probably would get their teeth professionally whitened, with a further 10% (6.8m) reporting that they definitely would or that they already had. With the self-care beauty boom accelerated by COVID, teeth whitening has become the new boob job.

This post outlines the key drivers behind the demand curve for teeth whitening, why consumers care more about what their smile looks like, and what the causes of discoloured teeth are. Here at VOLT London, we are of the belief that people’s smile is an important social asset and we consider teeth whitening treatments to be part of a daily self-care routine.   

The growing popularity for teeth whitening as a cosmetic treatment

99.7% of people are believe that smile is an important social benefit according to American Academy of Cosmetic Dentistry. Thus, it no surprise that whiter teeth are one of the most popular requests at the dentist. In the non-surgical beauty industry, teeth whitening is second in revenue only to makeup, an indication of how popular it is getting to “get your teeth done”. This thriving industry is fuelled by several factors:

  1. Modern diets and lifestyles which include consumption of sugary drinks, alcohol, tobacco products and foods which build up stains upon the teeth
  2. The increased global awareness of good oral hygiene
  3. 99.7% of people believe their smile is an important social asset
  4. Our digital world ensures that people are more conscious than ever to portray themselves in the best light possible using beauty products to do so
  5. Around one in five people are currently unsatisfied with the colour of their teeth
  6. The endorsement of teeth whitening products by a variety of popular celebrities and dentist associations 
  7. Teeth whitening becoming one of the most searched beauty terms for 2020

Increasing awareness about oral hygiene and easy availability of at home teeth whitening products are two growth drivers for the market globally, which are not expected to slow down. As mentioned, 99.7% of the people believe that a smile is an important social benefit. Enhancing your smile at home by using effective teeth whitening products is a compelling solution to improve your confidence.

There are several benefits to improving your smile through whiter teeth regardless of age:

  • To look and feel younger
  • Improved self-confidence
  • Self-care routine to feel better about yourself
  • Boosting career opportunities
  • Encouraging yourself to smile more

In social circumstances, it’s no secret that we only have one chance to make a lasting first impression, which can often shape how we are perceived and remembered in both our social and professional lives. VOLT London believes that a great smile can be our greatest asset – a feature that leaves a lasting statement and remains attractive even as we age and goes a long way in nailing an incredible first impression. In addition, 96% of adults believe an attractive smile makes a person more appealing to members of the opposite sex.   

Causes of discoloured teeth

Consumer research studies have shown that more than one in five people have been dissatisfied with the colour of their teeth, with younger people being more concerned about teeth appearance than older people. It’s perhaps not surprising that the most common responses to things that consumers consider make a smile unattractive include discoloured, yellow, or stained teeth. Some of these things are within your control, others are not since some people just have naturally yellow teeth. Certain foods can stain your enamel and plaque build-up on your teeth can cause them to look yellow.  

Most people get yellow or brown stained teeth from extrinsic factors such as:

Coffee: The black colour and acidity of coffee both have a negative effect on your teeth colour.

Tea: Black tea can be more damaging than coffee since it discolours the teeth and leave the enamel stained. Herbal teas can also erode the enamel and cause staining.

Wine: The tannins in red wine are responsible for turning teeth darker and stained. 

Sugary drinks: Sugar can cause tooth decay and wear away parts of the tooth enamel, leaving it yellow looking.

Smoking: The nicotine and tar in tobacco stain teeth significantly over time and can also cause damage to the gym.

Consumption of certain food items can cause teeth to get stained and yellow, in particular:

  • Curries
  • Tomato sauces
  • Berries
  • Soy sauce
  • Balsamic vinegar
  • Beetroot

Intrinsic factors can also cause teeth discoloration. These greyish stains are inside the tooth and make the stains more stubborn and resistant to whitening products. Intrinsic stains are typical cause by:

  • Certain medications
  • Toot decay and cavity
  • Tooth injury or trauma
  • Genetical factors     

The best option to minimise the extrinsic staining effects of certain foods and drinks is to rinse your mouth with water straight after consumption and brush them. Certainly, brushing your teeth and flossing twice a day will help remove plaque and staining daily. Even with all these measures in place, there may still come a time when you want to get whiter teeth.

How to get rid of stains and yellow colours on your teeth

We have discussed the importance of brushing your teeth and flossing daily to remove plaque and surface stains from your teeth. When you brush, make sure to do it for two minutes and get into all of the cracks and crevices whilst gently brush in a circular motion.  

If you still think that your teeth are stained and look yellow, it does make sense to visit the dental hygienist a couple of times each year to get your teeth professionally cleaned. In the dentist office, they use a high-powered water jet tool to remove stubborn stains from the tooth surface.   

There are also many teeth whitening options to choose from that can whiten your teeth and reduce the appearance of stains. Generally, there are three options to whiten your teeth:

Dental office treatment: Requires a visit to a dentist office that use a combination of LED light and stronger teeth whitening gel to bleach the teeth. Each treatment takes about 60 minutes and cost £350-800. It’s possible to get 6-8 shades brighter. You should only seek treatment from certified dentists.

At-home whitening treatments from your dentist: Certain dentists can create custom whitening trays that you can use at home for professional teeth whitening. You buy the gel from the dentist, which contain higher concentration of hydrogen peroxide. The gel is added to the tray and you wear it up to an hour. These treatments normally take a few weeks to generate desired results and cost from £200.

Over-the-counter products: At-home teeth whitening kit with lower concentration of active bleaching agent than what you would get from the dentist. These kits are designed for 30-minute treatments and are less expensive than in-surgery treatments. There are many variations of these kits and it’s important to choose one that contain safe and effective ingredients. The gel should be approved by EU and UK regulations that governs the ingredients used in the gel so make sure to check the ingredients list before you start using it.   

Best teeth whitening kit in the UK  

Here at VOLT London, we are passionate about bringing you premium oral care products that are made in the UK, in factories run by people that we know and trust. Our teeth whitening gel contains premium dental-grade ingredients and has been clinically tested to cause no pain, sensitivity, or damage to the teeth during or after the treatment. The gel does not contain hydrogen peroxide, the most used active bleaching ingredient in most other whitening products, and that can cause sensitivity or irritation. The active whitening ingredient in our Professional Teeth Whitening Kit is Phthalimidoperoxycaproic acid (PAP), which has been formulated by leading British dentists and is manufactured in the UK using the highest quality dental –grade ingredients to deliver clinical results.  

This means our Professional Teeth Whitening Kit has been tried, tested, and perfected to meet and exceed the UK and European Safety and Quality Controls for cosmetic and oral care products. Completely safe to use whilst trusted to deliver promised results.  

The VOLT London Professional Teeth Whitening Kit use Dual Light Technology to optimize the effect of our high-quality teeth whitening gel with oxidising ingredients that help safely and effectively whiten your teeth whilst wiping away years’ worth of stains caused by coffee, wide, soda, smoking and more.

Benefits of using VOLT London Professional Teeth Whitening Kit

  • Advanced 18% PAP Whitening Technology
  • Enamel Care Technology – safe for the enamel and gel formula enriched with vitamins and minerals to promote gum and enamel health  
  • No sensitivity, gum irritation, or weakening of enamel
  • Whitens both tooth surface and in tooth crevices for optimal whitening results  
  • Removes surface stains caused by coffee, wine, soda, food, smoking and more
  • Not tested on animals and vegan friendly
  • No Artificial Colours or harmful chemicals 
  • Manufactured to ISO 22716 standards in a UK laboratory using premium quality dental-grade ingredients
  • Whitening gel has been formulated by leading British dentists


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